I don't have a problem with the article taking a bunch of jabs at Nebraska or at the Big Ten conference. The problem with the article is that it's not funny.
The Gaddaffi joke - not funny.
The tattoo joke - not funny.
The atomic wedgie joke - not funny.
Night crawler joke - not funny.
NU fans are all hicks joke - not funny.
could go on and on...
For comedy to work, there has to be some truth to it - the joke-teller has to expose some irony or absurdity in the real world, and he has to deliver it in a clever way. Usually, there's also something surprising about it, that takes the joke-receiver off guard, and that is what will make us spontaneously burst into laughter, that clever subversion of our own expectation.
Maybe my own biased perception of Nebraska makes some of these jokes seem untrue. But most of them are just so worn out (the fans are hicks, conference that sells tatoos, etc) that they're simply not funny anymore, if they ever were. There's nothing subversive or surprising about any of them. Honestly, the best opportunity he had to make fun of us that isn't completely worn out, at least to me, is Larry the Cable Guy. But he mentioned Larry the Cable Guy in the same sentence as Johnny Carson which was almost nice - that way it's like they cancel each other out.
Saying that Wisconsin is Nebraska except they have more wins than us isn't funny, because it's not true. I don't take offense to that, it's just poorly conceived and poorly written. I don't take offense to anything in the article, I'm not butthurt, it's just bad writing. It's less funny than Larry the Cable Guy himself, and that's saying something. If this guy wrote for the Daily Show he'd be fired before he even got a line on the air.