Joel Klatt had a great take on this stuff on the Herd today. I'm pulling this quote straight from the show Wednesday morning.
Cowherd: "We don't have much time, I should have led with this. Big12 Expansion, what do you make of it?"
Klatt: "I think its all about economics, and I think the Big12 should be very very careful. About going to the well too many times, and the well, economically, in our sport are networks. It's us. It's ESPN. It's NBC. It's CBS. That's the well. It's the wellspring of life.
Cowherd: "So as they add teams they get more money from us."
Klatt: "That's right, and their trying to claim, Bob Bowlsby yesterday at the Teleconference Bowlsby is trying to claim "well this is just already pre-built into our deals where we get X dollars more by adding teams" and it's like well our landscape from the television side is changing. You better respect that, or else you're gunna go to the well too many times and then when an actual deal comes up where we can re-negotiate, we're gunna hammer you. Um, so, you better bring in, if you are going to expand, you better bring in brands, locations that are gunna increase the value of your conference by more than 30 million dollars per. Does that make sense?
Cowherd: "Sure."
Klatt: "Each school better be worth more than 30 million dollars a year, for us the television, and I don't see those brands out there. You bring in Cincinnati, or UConn, or BYU.....shhheeeeee ugh!"
Cowherd: "BYU is...The last brand in football, and I think it's a marginal brand. That's BYU."
Klatt: "Yea, and I don't think it's worth 30 million. I got people in Colorado that always ask me "Is Colorado State going to the Big12?" I'm like "NO!" (snarky) You're worth like 8 million dollars MAX! Why would the big12 bring you in? Uh, because the television partners aren't going to like it." Now they've gone to the well already for the championship they've added it automatically and said "hey we're gunna increase by 30 million dollars". Just cuz it's a provision in their contract. I think they should be leary about going to that well too many times."
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I really like Joel Klatt I think he's a down to earth guy that understand the game and loves it for what it is. Calls it the way it is, and I respect Fox Sports for standing up to ESPN. Fox is ridiculously better.