I think it helps the Big 10 conference more than it does the Big 12 solely because a lot of media pundits like to say the Big 10 isn't a strong conference. Having NU finish with a strong season (and hopefully a BCS Bowl win) does help the Big 12 because they can point to that game and say the Big 12 is strong but at the same time, the Big 10 can point at that game and say, this is why the Big 10 is only getting better. So really IMO, it's a win-win for both conferences, the Big 10 moreso than the Big 12 however.