Right now we, um, don't have much of a strategy. We were going for California as our stronghold, but weren't able to secure it before Meatchicken and Ohio State showed up. We're not closely allied with OU and A&M anymore, but are non-aggressive toward them. Personally, I'd like to see us grow our presence in the northern plains/mountains while keeping as much of a foothold in California/the southwest as we can.
We have no true allies at the moment. Our hope is that current alliances and non-aggression pacts will prove unstable (Buckeyes and Wolverines fighting together, what even is this?!), giving us a chance to pick up an ally somewhere. Frankly, we'd take just about anyone who would have us right about now. For now, we study the map and take what we can.