ColoradoHusk
Heisman Trophy Winner
The Adidas contract is for the entire athletic department, not just football. While you may think NU is still a big-time football program, the results of the past 15 years say otherwise. Also, other than women's volleyball, the rest of the athletic program has been pretty average to poor the past 15 years, too. I think NU is getting fair market value for their product.I've always liked Adidas. Probably always will. You're right though, Nebraska should definitely demand more money here. Even if they don't necessarily need it. We're Nebraska. We're still a big-time program, with plenty to offer your brand. Pay us like it.EXACTLY. Why should we be wasting our time with someone who treats our cash cow as an afterthought? That's precisely why they should be offering us obscene amounts of money or we should be hitting the road.College sports is an afterthought in Adidas' overall strategy. Their focus is on International soccer/football, pro basketball, and being a lifestyle brand.Adidas should be offering us more because they keep losing all their biggest schools and struggling to keep up (specifically in college football).
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