The less popular schools are starting to figure out the endgame.
“It’s only a matter of time before the Darwinism of the elite programs chasing more and more revenue are directed by their television and broadcast gods to create one ultimate college league.
Why does, for instance, an Ohio State need to waste its time with Northwestern on the schedule when it could be matched up week after week with high-profile programs like USC or LSU or Texas?”
https://www.courier-journal.com/story/sports/columnists/c-l-brown/2023/08/17/conference-realignment-future-kentucky-louisville-football-sec-acc-risk/70585533007/
“It’s only a matter of time before the Darwinism of the elite programs chasing more and more revenue are directed by their television and broadcast gods to create one ultimate college league.
Why does, for instance, an Ohio State need to waste its time with Northwestern on the schedule when it could be matched up week after week with high-profile programs like USC or LSU or Texas?”
https://www.courier-journal.com/story/sports/columnists/c-l-brown/2023/08/17/conference-realignment-future-kentucky-louisville-football-sec-acc-risk/70585533007/