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Pizza Hut Developing "The World's First Subconscious Menu"
Calling it "the world's first subconscious menu," the pizza giant has since October been testing a special eye-tracking tablet with some of the diners of its 300 locations across the U.K. The digital menu shows diners a canvas of 20 toppings and builds their pizza, from one of 4,896 combinations, based on which toppings they looked at longest. To try again, a diner can glance at a "restart" button.
"Finally the indecisive orderer and the prolonged menu peruser can cut time and always get it right," a Pizza Hut spokesperson said in a statement, "so that the focus of dining can be on the most important part - the enjoyment of eating!"
The menu, built by Swedish eye-tracking firm Tobii Technology, is the product of six months of retina-scanning development and "psychological research," according to Pizza Hut, which is testing it for now only in the U.K. A potential expansion into the United States could be in the cards, based on how well the pilot system works.

Not sure how well this thing will work.