A College Student Behind A Massively Popular Paint-Mixing TikTok Page Was Fired From Sherwin-Williams
Tony Piloseno said that for months he'd been pointing to his viral account as an example of what Sherwin-Williams could do on social media and by marketing their brand to a younger audience.
But instead it led corporate personnel to investigate his social media account, and they ultimately fired him after determining he was making "these videos during [his] working hours" and with company equipment.
Sometime in March or April, Piloseno said he began assessing his TikTok account as "as a marketing opportunity for Sherwin-Williams." He created a pitch deck "to show the company how TikTok has a younger base" and "to basically develop brand awareness through TikTok."
In response to what happened to him, @tonesterpaint's fans believe Sherwin-Williams missed out on a major opportunity to expand their customer base.
"They FIRED YOU?? It's 2020 and companies still don't understand the benefit of digital/social marketing," one person commented in response to his news.
