This is gonna have billions of views. I feel it's the kind of song a song-writer would be jealous of because the concept is so simple. The singer is Korean but was raised in Australia/New Zealand and picked a Korean drinking game to sing about and the Korean word sounds cool. Amy Allen helped write it - she is a hit-making machine. Not saying that makes the music good but she is probably the best in the business at writing hit songs right now, or at least is becoming that.
I also feel suspicious that 2 of the melodies were (probably accidentally) lifted off of other songs but I can't put my finger on what they are...