I have no problem flying SW and I do quite often.
It's ok...but they're now relying on their name to start charging exorbitant prices on flights. I've used them twice now in the last two years just because of the baggage allowance since we've been traveling internationally and have to get from Cali to Omaha and back. But it could be a wash with the other airlines, who knows. We're not coming back until football season, so we'll do an assessment then.
But airline prices are so crazy, you never know what to expect from day to day, really.