According this link:
https://www.payscale.com/college-roi
The ROI for a UNL grad is around 390k over 20 years on average. There are other websites that could give a much different figure, some higher and some lower.
Now take that higher salary over the following 20 years and you are in the ballpark of what I listed. My numbers came from a few studies in 2016/17.
The B1G brought in $759 million for member schools in 2018, or $54.2 million per school.
In TV revenue alone, that values each scholarship player (54.2M divided by 85) at $637k per year.
The TV revenue is based off all B1G sports, not just football. UNL has 744 athletes. That is about $73k per athlete. Of course the primary focus is football but I think it as intellectually dishonest to claim a specific value for an individual scholarship as it is to claim they are all identically lucrative.
And to the point, the California bill doesn't require schools to pay their players anyway. I would argue that they should, but that's different than what is happening in California.
I am aware they aren't making schools pay. I'm saying it is the same Pandora's box no matter how the athletes get the money. There is no way to keep dirty money from using this, or realistically any, loophole to corrupt everything. This type of loophole wouldn't even allow for some control within the institutions no matter the intent. No one has any idea how ugly this could get and I would rather not pull the pin on that grenade.