Carter is LeBron's friend from Akron—he was a senior at St. Vincent-St. Mary High when 'Bron was a freshman. He's also the Cavs star's business manager. But most important, he's the creative director of all things King James. What does that entail? Well, NBA basketball and an apparel empire. A Hollywood production company. (The Starz show Survivor's Remorse is Mav's.) A scholarship program. And a media platform called Uninterrupted, where players tell their own stories.
...
How much was the deal for?
I can't say.
Come on, Mav! Can you ballpark it?
What are people saying?
Kanye said a billion. So a billion.
[Maverick smiles and points one finger skyward.]
Holy s**t.
Yeah. It's a fantastic deal. Nike feels great about the deal. That's the most important thing. As great as I feel, as great as LeBron feels—Nike feels fantastic about it. It's the largest deal in the history of the company. Their hope is he makes even more. And our hope is that, too, obviously.
