Reseating is totally stupid unless you voluntarily change your seating, usually by doing an upgrade. If they force people out of their seats, you can bet that the whole attitude towards Nebraska Football will come back to bite them, and bite them hard.
As far as the comment about the Athletic Dept not needing money...that is pure bull. Why do you think Pederson was out there doing all the fund raising? The football program probably pays for some of the lesser sports, but in itself with maintaining Memorial Stadium and all the other facilities, and then the travel, this is not cheap. Besides, when they are putting pressure on you to donate to get or keep a seat, that just smacks of saying they need the money. So IMO they do need the money, otherwise why would they be pushing for the donations? Why would they kiss the butts of the big donors so much? You have to be totally stupid to think they don't want and need the money from donors.