I never had too much against Notre Dame. Never really understood the hate for them that seems to run rancid throughout the country. But this thing is mind boggling for them to 100% hitch their wagon to Manti, to do it so fast, when even then, it was obvious he is X% in wrong on this ordeal regardless. I just dont get it. Yes, it has been and is the most bizarre sports story.
It's a mix of a lot of things. They set themselves up on a moral pedastal as *the* Catholic university. Such marketing has paid off in a big way as they get a huge tv contract that does not reflect the product they (usually) put on the field, which they do not have to share with anyone. They get sweetheart deals from bowls, the revenue from which they do not have to share with anyone. They're more than happy to dump their non-revenue sports into the revenue sharing schemes represented by conferences, but keep football to themselves. They are in a word, greedy. This is not to say that other athletic departments are not greedy, but Notre Dame has the means to really be obnoxious about it, and so they are.
And then there's the moral hypocrisy. When you set yourself up on a pedastal as a religious institution, you are rightly expected to follow through on those moral tenets. From big things like turning a blind eye to the crimes of football players, to little annoying things like changing the pronunciation of players' names to win them votes in the Heisman race and hiring a red-faced f-bomb dropping head coach, it's hard to make the case that Notre Dame is ethically any different from Penn State or Alabama or any other big time sports program. Which again, isn't to say that Notre Dame's conduct is especially bad relative to other major programs, simply that its kind of grating to see them pretend that they hold superior values to the aforementioned schools.