On the other hand, they do tend to avoid gaudy stats, and don't just hand it over to the passing leaders, which is why we don't talk about guys like Nick Florence, Connor Halliday, David Fales, Brandon Doughty, Luke Falk and any QB from Louisiana Tech. Or why Patrick Mahomes didn't get any love until his game translated to the NFL.
Tommie Frazier's stats didn't exactly jump off the page -- Martinez has basically surpassed them in less than 6 games -- but voters recognized a winner. Even if we didn't agree with the final result, it's pretty impressive Tommie came in second in the Heisman.
Since QB is about leadership, it would be odd to honor a quarterback on losing or less than successful team.