As for the anonymous coach and his thoughts, I don't think he's wrong, but I'm also unsure what he's saying. Does he expect the AD to say the program is several rungs down from where it used to be? Does he expect Eichorst to constantly tell people the program isn't great and there are better universities out there? Whoever he is, he's throwing stones in a glass house. That's hard to take seriously. Plus, I'm fairly certain the AD and university is well aware of where the programs is right now. They're not stupid.
You know, this was my first reaction, too. The remark is just stupid. It's a nice anonymous attention-getting quote, but that's really all it is. It's nice and printable.
First of all, is the job really THAT much different than what it was 3 years ago? Not at all. It's the same job, with the same challenges in acquiring talent. But the team of coaches and administrators seems to understand this much better than even 3 years ago, and I would argue they're handling the challenges better.
Lastly, the "and no one in the administration seems to recognize it" part ..... Seriously, what is that supposed to mean? That's the part that makes no sense and is just blowhard-like.
What exactly does the administration not understand? Do you REALLY think they're not painfully aware that they don't get to recruit from a state with a population of 10 million?? What exactly are they NOT doing, in the face of that challenge, that would just magically make the job better?
Should we just shut up shop, because we don't have the natural advantage of population? Should we instead be happy with 5 win seasons?
It's just a dumb remark that is meant to kick us while we're down, under the veil of anonymity.