Red Five
Heisman Trophy Winner
I don’t think selling beer at games is going to cause thousands of fans to decide to show up (and pay $12 for a Bud Light) who otherwise would stay home.I used to think so. But with the real threat of empty stands at opening kickoff, I think he’s just going to have to get over it.
I would think alcohol is more of a revenue generator from concession sales than ticket sales.