We've been seeing these collapses for a long time now. Yesterday's reminded me of the game against Wisconsin where Melvin Gordon set the single game rushing record against "defensive genius" Pelini's 2014 team. It also reminded me of the 62-3 beating Riley's 2016 team took against OSU and Callahan's 2007 beating at the hands of Okie State.
If this were simply a talent issue we wouldn't have lost to Troy, nor would we have looked worse than SMU against Michigan. I agree 100% with what this Michigan player said in the clip: Players looked like they didn't want to be there.
This shouldn't come as a surprise to anyone watching the game; it was OBVIOUS in the way many of them were playing.
We could try to figure out why that is, and people have been trying to figure that out for a long time. Most people seem to come to the conclusion it's something called "culture," but that's about as far as it ever gets. Nobody seems to know how to change it, or at least, nobody in charge seems to be willing or able to change it. I suppose the NU Athletics Department is too concerned with their precious sell-out streak and all the other meaningless crap they churn out every week trying to keep the money rolling in to risk change. You see this all the time when the accountants (shareholders, etc.,) rather than experts start running businesses. But I digress.
To me, I would stop trying to figure out why guys aren't playing hard (i.e. acting like they don't want to be there). I would demote every player who "gave up" against Michigan and I would keep trying different players until I had 22 that were going to sell out on every snap, every week. If that meant 22 fourth-string walk-ons, then that's who I'd play. Those other guys can figure out why they weren't playing hard on their own time. If they later become willing to consistently play like they're capable I would consider putting them back into the lineup.
If that means we lose every game this year so be it. I would be inviting those on scholarship who didn't see the light to transfer at the end of the school year and I'd put a lot of energy into recruiting replacements. Eventually, you'll have a team full of guys who are willing to sell-out on every play. Only then will things like S&C, scheme, talent deficiencies become an issue worth addressing.
Until we have 11 guys on the field going 100%, every week, nothing is even going to begin to change.