See, you're simply not getting it. It's not about getting a free meal, or getting a refund. It's about getting what you paid for. Pure and simple. They say they offer Product X, so I go to purchase/consume Product X. But if Product X isn't as advertised, that doesn't mean I simply go away, it means I demand that I receive what they promised to give. In the case of ESPN, they promise to provide the world's best sports news coverage. The problem is, they do not.
You have a very different approach to things than I. You prefer to stand back and hope that things get changed. I prefer to take action to see that the changes that need to be done actually get done. There's nothing wrong with being a passive person, that's not what I'm saying. All I'm saying is that I believe that to get something done you go to the source.
The only thing is, your method is a very indirect way of getting the desired result. Imagine if TO had simply held a press conference announcing the coaching vacancy, then sat at his desk waiting for the phone to ring? That's what you're espousing here - indirect effect. Instead, TO has proactively contacted a search firm, then physically gotten out there and pounded the pavement to interview the coaches he wants. That's the method I advocate.
Again, there's nothing wrong with sitting back and hoping things change. It's just not likely to happen, or at least not for a very, very long time. If you are willing to do that, who am I to deny you?
