No they don't think that, but people who are not familiar with the tradition will. Younger fans, unfamiliar fans, some other fans of the Big Ten. We've all heard how ridiculous some announcers are when they talk about "traditions", next thing you know Ed Cunningham or some douche is referring to all Husker defenders as Blackshirts. People b!^@h about having any black in the uniforms, having a b*******, adding piping or changing the uniforms in anyway, changing any traditions whatsoever, but you're a-ok with this?
If it's marketing, at least market it in a way that represents the tradition.