As a fan...you probably shouldn't care. I think it's more for the players involved, who walk by it every day and relive the win in their heads. I dunno. I never understood the point but I don't think it's for the fans as much as it is for the players who are actually playing the game.
ExactlY. Its for the players. Not grumpy dudes on a message board.
Err... no. Go talk to other fans in the Big 10 with these rivalry games. They get into Paul Bunyan's Axe & the Little Brown Jug. Across college football fans are into the Keg of Nails game, the Governor's Cup, the Bronze Boot... these are all part of college football lore, the kind of thing that makes college football better than the NFL. And the fans are very much involved, many more so than the players, since many of those fans have been concerned about those trophies since before those players were born.