I love this series. Move it to Thanksgiving Friday. Who cares about Iowa?
No joke, I *hate* forced, contrived rivalries more than just about anything in sports. It's like they were decided by reality TV directors/editors who decided that there NEEDS to be drama. Just let them form organically, quit forcing us into it and telling us who we were supposed to be rivals with. Right now, NW really does feel like the closest thing we have to a rivalry in our division right now (for all of the things listed by the OP). It will definitely be one of the top games to look forward to for the sheer fun and excitement of it for several seasons to come. Yeah, we might have more important games in our division, but that doesn't mean they'll have the same "intangibles" as the NU-NW games have had so far. Let's make our own trophy for the game like the Innocence Society did for the Missouri games! Screw those pre-fab trophies. We'll make a fanbase-to-fanbase, grassroots, organic rivalry. Start designing a trophy!