But what if Nebraska had been in Knight’s Swoosh stable all this time?
That was Knight’s wish. And that was Bill Byrne’s aim.
Byrne was the athletic director at Nebraska in 1995. Before coming to Lincoln, Byrne had been the A.D. at Oregon from 1984 to 1992 and had developed a close relationship with Knight.
I spoke with Byrne on Wednesday from his home in Bryan, Texas. I wanted to know how Nebraska came to choose Adidas, especially with Byrne’s close ties to Knight and Oregon.
The answer: Tom Osborne made the call.
“Nebraska had been with Converse, and then Converse went out of (the college football) business,” Byrne said. “Nike wanted Nebraska. They made us a great offer.
“I went to coach Osborne and told him that Nike wanted to sign with Nebraska. Instead he signed with Apex. Then Apex went out of the (college football) business.
“Then Tom signed a contract with Adidas. That’s how that happened.”
According to Byrne, NU coaches back then had complete control over the individual shoe contracts for their sports. Byrne would later change that so the athletic director had control.