I love how much the narrative has changed about players getting paid. It wasn't long ago OSU players got in trouble for autographs as well as other crap and the media killed OSU. Now it seems as if the media is more sympathetic towards the players. Of course Johnny Football only got a half game suspension against Rice so I am sure Gurley will get a slap on the wrist as well. You would think that GA would preach this stuff to their players after AJ Green got busted.
I have a couple of views about this.
First, OSU got eviscerated because the coach was included in the cover up. And lied. So it's a little different than one player (in this instance) signing some memorabilia for cash as opposed to several players trading memorabilia for tattoos, getting caught, and having the coach lie on their behalf.
Also, I think the EA Sports lawsuit filed by Ed O'Bannon and others pulled the curtain back on the hypocrisy of the NCAA not allowing players to make money off their own likeness and then signing billion dollar contracts for themselves doing the same thing showed how unfair that rule was.
Finally, it's like anything else in this country. It's a big deal at the one time and then as people notice that it's closer to the rule than the exception, people accept the behavior and want the rules changed. Just look at the marijuana laws.