We can all agree that there are simply too many damn bowl games, and that a huge chunk of them only exist so that sports networks can bilk a few hundred thousand dollars out of a presenting sponsor while subjecting us all to the CarsAndCarParts.com New Jersey Turnpike Bowl, or whatever. And so it is extremely satisfying to discover that ESPN just got hoodwinked by selling the New Mexico Bowl’s naming rights to an alleged scammer’s nonexistent company.
The Albuquerque Journal reported yesterday that ESPN has cut ties with DreamHouse, an alleged film production company based in Albuquerque that had been announced as the title sponsor for the New Mexico Bowl on Oct. 1. Yesterday’s announcement followed a series of reports from
Enchantment Sports and the
Albuquerque Journal revealing that not only is DreamHouse not registered as an official business with the city, it doesn’t even seem to have a working office space.