When I was at OSU the talk was that the pro scouts better not come around the practice field. Supposedly, a couple did and Woody literally chased them on foot out of the stadium. They ran from him! I was a the practice field one day and listened and watched woody work with his players. He was mean and demeaning to them. When he did his weekly TV show he was the same way. But, his players were still loyal.
Unfortunately, the rivalry with UM was much worse than NU's with CU. Cars and store fronts around the campus were trashed the night before the game. If you went to a bar with one of the teams's (either one) sport's shirts you were at big risk!