If you were born in 1990, you were 10 or 11 years old on 9/11. And everything about sports that you've seen ever since has been shaped by militarization, jingoism, patriotism at the ballpark - all of these different symbols and images that are now embedded into the game-day experience.
If you were my age, sports teams and sports leagues did not want to get involved in politics because they didn't want to anger half of the fan base. If you get involved in politics, somebody is going to be mad at you. But post-9/11, the attitude was very different. Who could possibly be against patriotism? Who could possibly be against supporting the troops? And so you start to look at how the game actually appeared on the field and on your TV screen. You have first responders singing the national anthem now. You have soldiers in the crowd. You have police in every sort of part of the game when you look at the game. Pregame, you have the surprise military inductions and surprise military homecomings. And all of these different things are part of the selling of sports now. That's completely attributable to 9/11.
And what's even more, to me, sinister about this was the fact that it was underwritten by the Department of Defense while being sold to the public as organic - that the teams were doing this because they were being patriotic. And they were joining the war effort when, actually, it was the National Guards across the country that were paying these sports teams to sing the national anthem and to have these homecomings and all of these things. It was a complete deception to the American public.
That is a staged event, and so this has become part of sports. And so the two Republicans, John McCain and Jeff Flake of Arizona - they authored the report "Tackling Paid Patriotism," chastising teams for this practice, for charging the military for these displays and deceiving the public and, on top of that, forcing these teams - and sometimes to give the money back.