Deion's handling of his kids during this is so weird. On one hand, Deion is getting his kids a bunch of hype and interest and making a ton of money in NIL. But, on the other hand, Deion isn't really preparing Shedeur for being in the NFL. Deion is being worse than a helicopter parent, he's being a bulldozer parent, trying to clear every obstacle that his kids are going to face.
What does that do for his kids? It doesn't force his kids to overcome adversity and learn how to grow for themselves. All that does is make sure that Deion is able to say to his kids "I gave you all your success".