I agree Sam Kellar has no case because his "image" on NCAA College Football isn't an exact likeness...it's more of a general template.due to my secondary profession (web designer), I've taken plenty of copyright/patent classes. He has no case here. As a public figure you have no right to your own image unless it is used as a means for making money for yourself (a model, or someone who signs their body rights away, like tiger woods). He has no such contract, and put himself forward as a public figure. no case my man.
However, in your post what I've put into bold is 100% wrong...
Public figures, celebrities, absolutely have the right to protect their name, image, voice, etc from unathorized use regardless if there is money involved or not.
Now the main exceptions to this rule are: spoofs/parodies, commentary/criticism, of a public figure/celebrity. Read all about fair use here --->Fair UseThe Right of Publicity
The law has developed in tandem with the growth of the commercial value of the fame (sometimes notoriety) and identity of celebrities. The right of publicity makes it unlawful to use another's identity for commercial advantage without permission...The right of publicity has its origins in privacy doctrine. Currently, under statutory and/or common law, the right of publicity is recognized in at least 25 states. In California, the right of publicity is protected both by statute for "name, voice, signature, photograph or likeness" (Civil Code § 3344) and, more generally, at common law. California, as well as some other states, also provides that the right of publicity is descendible for a period of 50 years after death (Civil Code § 990).
Right of Publicity
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