The only people against the players in this lawsuit feel that way because they play the video game and don't want to see it go away. I play the video game, but I can at least separate my desire to play the game from the logical part of my brain which sees that the student athletes are getting screwed over.
I hope you realize the comments about the video game and not wanting it to go away are a joke. The game will not go anywhere. Besides - this game has been around for how long and i haven't seen anyone else take up the fight against it. In fact I believe the two main names taking it up are O'Bannon and Keller, both players who FAILED at the next level.
And again - I believe all these players signed something with the university and the NCAA allowing them to use their images/likenesses to promote the NCAA.
Whether guys were successful at the next level has absolutely nothing to do with this issue.
And if the court prevented EA Sports from using player's likenesses, that would do a lot of damage to the EA Sports NCAA game franchise. Because the only reason most people buy the game every year is for the new rosters. If not for that, I sure as heck wouldn't have bought a new game each year, like I used to 5 years ago. The game doesn't improve in any way year to year, they just change the rosters. You could make the argument that EA Sports' SOLE source of profit with NCAA games is based on using player's likenesses, since there's hardly any other reason to buy the game year in and year out.
If the EA Sports Franchise is unable to use players likeness, this wont prevent anything other than changing the cover that usually has an actual player on the cover. (after thinking about it that wont even change because it is always a player who has graduated) The reason nothing will change is because EA will provide the gameing platform as they do currently with a generic roster with everything mix matched to not even resemble a CFB team, however there is nothing to stop NCAA athletic depts from giving the rights to their logos and the authority to use the SCHOOLS likeness in their game. (meaning EA can create stadiums and team logos without repercussion) Then a week after it comes out some 3rd party will have created rosters with players likeness, sizes, speed, etc. (just like they do now)
In the end EA only creates the platform, 3rd parties change it to make it lifelike. The fully customizable and savable rosters is what makes EA so smart, without that option they may be in hot water, but because they can sell the platform and allow it to be customized this allows the 3rd party market to make it lifelike and thus impossible for Keller/Obannon and anyone else to collect. Its pretty simple.
edit: Technically EA could create one gaming platform and every year a 3rd party could create a new customized roster for people to upload. But EA makes small tweaks to the game play each year to bring people back. So, the argument that people come back for the roster is bogus, because a 3rd party could adjust an NCAA 2010 roster to reflect NCAA 2011 players and you would have the same game only with the new rosters.
The rosters that come ON the platform use the likeness of the student-athletes before 3rd parties ever touch them. They've got position, number, height, weight, build, skin color, physical attributes/skills, even hometown is set so that it resembles a "likeness" to the actual student athlete. Are you really going to tell me that, "QB #3" on Nebraska isn't really Taylor Martinez? Or that "DT #94" isn't Jared Crick? Just because their name isn't on it, or their real picture isn't there? Please.
And yes, EA Sports makes minor tweaks to the game each year. Really stupid, meaningless tweaks that don't improve the game whatsoever. They're like the professors who fix a couple typo's in a textbook, create a few new ones, and come out with a whole new edition so that their new students have to buy the new book, and the old students can't sell their old used one back. It's a scam.
Also, while you can customize and save rosters, you can't use those rosters in online play. And since right now, every hardcore Nebraska fan wants to use Taylor Martinez in the zone read in online play, the only way they can do that (to my knowledge) is if they have the new game. Rosters ARE the reason people buy the new game every year. Not because EA Sports decided to make the field goal net blow in the wind on kickoffs.