I've seen games hyped by who plays in them a brazillion times. When Tebow was still playing it was "Tim Tebow leads his Florida Gators against yadda yadda yadda."
Still, TV is different than a video game. While the similarities are profound, they are viewed differently than video games. Video games are considered a product, while televising games are viewed as "reporting news." I put that in quotes because that's not 100% accurate, but that's the gist of it. Someone else can do the legwork on that one.
I agree on the first part. Hell, last year for the 1st half of the season, it was "Taylor Martinez & The Cornhuskers" all over ESPN.
As for the second part, it's not viewed as reporting news,
it's viewed as televising entertainment. Television networks purchase the rights to broadcast games with the intention of making money, not as a news reporting service. They also sell video copies of games, which is a product, yet that's ok? I've purchased copies of old games, and I guarantee the players get nothing from it. I own a copy of the 1996 Fiesta Bowl, and I'm sure Tommie Frazier got zero dollars.
But if it's just news, then Huskerboard would have no problem with me posting torrents of past games, or links to online broadcasts of live Nebraska sporting events that people stream from their TV's, right?