SEC, Big Ten. Biggest spenders, Biggest moneymakers

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Report: SEC, Big Ten athletic departments biggest spenders, moneymakers
By Jerry Hinnen | College Football Blogger, cbssports.com, Posted: 1:37 pm March 22, 2012

Still, while it won't surprise anyone that -- according to this week's reports from the Business of College Sports -- the nation's two most popular football conferences make up the majority of the nation's top-spending and top "profit"-producing athletic departments, it might surprise some how overwhelming that majority is. Of the country's top 21 universities in athletic department expenses for the year 2010-2011, 16 of them hail from either the SEC and Big Ten. The numbers aren't much different when it comes to net income--there's seven SEC representatives and eight from the Big Ten in the top 23.

<snip>

Spending:

1. Texas ($125,978, 117), Big 12

2. Ohio State ($113,184,855), Big Ten

3. Florida ($112,951,656), SEC

4. Tennessee ($102,480,757), SEC

5. Auburn ($100,497,784), SEC

6. Oklahoma ($96,274,366), Big 12

7. LSU ($96,019,689), SEC

8. Michigan ($95,836,991), Big Ten

9. Wisconsin ($92,939,345), Big Ten

10. Alabama ($92,225,560), SEC

Net Income:

1. Alabama ($31,684,872), SEC

2. Penn State $31,619,687), Big Ten

3. Michigan ($26,649,499), Big Ten

4. Texas ($24,317,815), Big 12

5. Kansas State ($23,395,408), Big 12

6. Notre Dame ($19,147,710), Big East

7. Ohio State ($18,630,964), Big Ten

8. Oregon ($16,433,642), Pac-12

9. Oklahoma State ($14,365,376), Big 12

10. Michigan State ($13,512,269), Big Ten

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I'm guessing if you only looked at football, we would be in the top 10 on both lists. I wonder how far down the list Nebraska is--for all athletic spending/revenue?
 
Also, notice how much bigger the spending numbers are than the revenue numbers? That's a bit surprising. I guess I don't understand the accounting of college athletics very well.

 
Also, notice how much bigger the spending numbers are than the revenue numbers? That's a bit surprising. I guess I don't understand the accounting of college athletics very well.
It's net income. Add the bottom to the top to find the total revenue.

 
Also, notice how much bigger the spending numbers are than the revenue numbers? That's a bit surprising. I guess I don't understand the accounting of college athletics very well.
Net income as opposed to gross income.

Alabama spent $92,225,560, and had a gross income of $123,910,388. That's a 34.4 % return on investment. If I could buy stock in Alabama, Inc. I'd mortgage the farm.

T_O_B

G>B>R

 
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