It doesn’t matter how the sell them or at what price beyond ‘nil’ I suppose. They’ve pretty much one price fits all the whole stadium for 50 years now. And we all know some are worth more than others in a fair market value sense. The price has always included a % that’s essentially a donation to the school. But one way or another somebody paid $$ for every seat (or moneys worth). I’d dare say probably a majority of seats are used by someone other than the buyer (family, friends, relatives, bus assoc, etc etc).
i find it amazing they get more than double the FMV (street game day price) for so many seats with a team without a championship in 20 years! Fans are astoundingly supportive, despite the productivity/quality decline. Nebraskans love Husker sports and FB unlike anywhere else on the planet, imo. A massive stadium which seats about 4% of the entire population! Nowhere else comes close. GB packers sell well but I can’t think of anything that really compares in any sport.