For some reason, I thought they were already doing this (or should be).
Imagine the possibilities for a team like Nebraska..relatively small population base, but probably 15 times as many die hard fans (like me) scattered around outside the state as inside..
We wouldn't have to sign a contract with a network like Notre Dame/NBC but could sell individual games not already scheduled to be broadcast through the BCS contract.
Might even free us to secede from the Big-12 down the road.