The top OCs in the game today: what are their core identities? I thought after Callahan what we wanted was a guy who was adaptive to the roster and flexible, rather than square peg, round hole, WCO or bust.
But anyway. I think you basically have a few glitzy offenses that have some "face guys" associated with them: Rich Rod, Paul Johnson, Air Leach...aside from that, your top OCs like the Malzahn, or the guys at OU and Texas, or even Urban Meyer who is going with Brantley now, they don't have that, and it's not a bad thing. We had a very knowledgeable user on here, brophog I think was the username, who explained in great detail why any offense NEEDS to be multiple and complex to combat any modern day defense that can also give you so many different looks and hit you so many different ways. And while multiple is some of the bad lingo of the day among our fanbase, the reality is that even the guys with core "identities" are extremely multiple and that is why they succeed.
Fans tend to think of them as "they do one core thing and do it well" when in reality, they run a lot of different looks and attack defenses a lot of different ways, using certain principles. But for simplicity sake, fans will choose to just identify say, RichRod as the 'spread offense' attack, when in truth that means so many different things it can hardly really be called a core identity.
We are similar. Watson's core principles are still rooted in the WCO, I believe, but we use those principles and are able to adapt them based on our personnel. We saw maybe a tiny bit of zone read with Joe Ganz (he scored a TD off of it against CU in '08 I believe), but that wasn't going to be our bread and butter. It is pretty much our core offense now though. And TO's offenses evolved a lot over the many years he coached as well, from more open passing attacks to a power-based game that was adapted to his personnel.
I think this is another case where we are targeting an area that is deficient in perception only, because we are trying to target something. JMHO.