The option is more effective than a pro style passing offense because it wears down the defense as the game goes on. Plus it is also a ball control offense which will keep the ball out of the opponents hands. NU dominated in the 90's with the option, so why not do it now? I like the option better than the pro style passing attack of college football today. It could still be run effectively with the proper coaching and personnel.
And therein lies the issue...
The option would still work. However, it would take a coach that is committed to it, understands it, and would run it as Dr. Tom did. It would take superior athletes on the offensive - you simply can't get by with less than superior talent, because it's at that point that the speed an athleticisim of the defense can disrupt the option.
Throughout most of the '70s and '80s, the majority of teams we played simply couldn't compete athletically or physically with our talent - but when we matched up against the teams from the south that had speed to burn we suffered.
In the '90s, as "average" teams upgraded their talent, so did we. The championship teams were simply physically superior - and in running an offense that required defenses to be disciplined, no one stood a chance.
That model would still work. But...
There are, I would think, very few coaches that would fit the bill. Navy's coach is closest, but the Service Academies that run the option do so for a reason - when your athletes are not as talented as your opponent, the option allows you to keep the scrore close and is difficult to defend when it's not seen often. But the Service Academies don't stand a chance against obviously superior talent. When the gap isn't that great - noticible but not "Grand Canyon" wide - then the Academies can compete.
The other major problem is getting those superior athletes. So long as Nebraska was winning in a huge way, those athletes would consider Nebraska (with the exception of a few specific positions, naturally, such as wide receiver and pro-style quarterbacks). Once that stopped happening under Solich, those type of players dropped Nebraska from consideration. Why? The NFL. When Nebraska was winning national championships, those kids wanted to be a part of it, recognizing the exposure. Now? Not a chance...
There's a reason that elite teams that run some option run a
spread option - it's far easier to recruit for it. Lineman get to pass-block. Backs get to catch passes out of the backfield. Quarterbacks get to display their passing. Receivers have a chance to post big numbers. The skills that the NFL wants are being used and taught in that offense - as opposed to a "pure" option attack.
So, a "pure" option attack would still work - but assembling the pieces to do so are nigh-on to impossible today.