“So that was a huge topic,” Campbell said with a big grin. “Coach Rhule actually hit me up on that like, ‘Coach, these guys really aren’t understanding.’ So with ‘The Ten’ – We talk about the 10-80-10 Rule with that top 10 percent being your elite guys. They do everything the right way, they hold themselves to a high standard, they hold their teammates to a high standard, they do whatever it takes to be successful, and they bring guys along with them. That’s where we aim for everybody on this team to be – that top 10 percent. You have the middle 80 percent that essentially could be swayed either way, and then you have that tail end – that bottom 10 percent who are guys that really don’t understand or buy into the way in which we wanna do things. We wanna be a team of individuals who strive to be in that 10 percent but also bring others along with them. When you see that number raise above 10, we want a culture where as guys climb they lift each other up and pull them into that 10 percent. If you have a team full of guys who have that 10 percent mindset and work ethic, you position yourself to be a really good team come August.
“We talk about how the standard continues to be raised every week. What was good enough the week before, that’s the bar. That’s the standard. It won’t be good enough next week. We go into an evaluation of that, and we take a lot of factors into account. It is as much the weight room and conditioning as it is being on time to study hall, showing up to your meals on time. That criteria is hard, and those guys wanna be a part of it. When they’re not, they’re questioning, ‘Hey Coach, what more can I do? What more do you need to see out of me to be a part of that list?’ I love the way the guys are buying into it. My hope is that list continues to grow because if we have a list full of 10-percenters, we’re gonna be a really tough team to beat come fall.”