I'm skeptical that ND ever moves to B1G when it's all said and done. Especially if Big 12 is willing to give them partial membership for non-football sports. However, I was surprised to learn the following:
I figured ND fandom would be bigger in the state of NY? Rutgers would be a solid addition to B1G from a BTN revenue perspective since it'd essentially be adding the largest TV market in the nation. Yet I hope B1G stays at 12 unless ND wants in. If that scenario ever presents itself, then adding Rutgers as 14th member would make sense.Some roll their eyes at the thought that Rutgers would give the Big Ten the New York market, but numbers support it.
A detailed New York Times study of the 210 television markets found that New York has about 3 million college football fans, and 20.9 percent of those chose Rutgers as their favorite team. That’s almost equal to those naming Notre Dame (9.2 percent), Penn State (6.4) and UConn (5.2) combined.
And on Friday night, the Rutgers-Louisville game on ESPN2 drew twice the number of New York City viewers as Syracuse’s upset of West Virginia, which ESPN televised. Rutgers has been part of four of the five highest-rated games in New York City on both ESPN and ESPN2.
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