top-25 opponent should be an easy week for the UCLA marketing department. Instead, there has been a ticket campaign, with a side show and a give-away included in the package.
Besides the postgame fireworks, the first 10,000 fans will receive a UCLA team poster. No word whether that's the first 10,000 fans not clad in red.
UCLA officials said that the promotions have nothing to do with lagging ticket sales or the legion of fans trailing after the 17th-ranked Cornhuskers.
"The reason for the fireworks and posters is the fact that this game marks the start of the Jim Mora era and we want to start it off — if you pardon the pun — with a bang," UCLA spokesman Nick Ammazzalorso said.
It is Mora's first home game as head coach, and UCLA fans should out-number their Nebraska counterparts.
But by how much?
UCLA officials are expecting about 55,000 for the game. But there is a red scare.