Agree! Gets a bad wrap because it was so bad in the early days, but again, women didn't even have access to reasonable high school team representation until the 80's. Also, if we are being fair, the men's game was pretty clunky back in the 70's and 80's as well. But I digress. For years you had very few women even try out. Then more tried out, then enough tried out that some got cut. Then enough tried out that a lot got cut. Then you started having the best of the best rise to the top. Then you had the up and comers start watching and emulating the best of the best which takes it up another level. Then you have the phenomenal athletes playing sports they've spent 15 years honing skills in.Women's sports in recent years has improved quite a bit to actually be somewhat entertaining. Previous to that, it was not watchable.
People have always loved to watch the Nancy Kerrigans, Mary Lou Rettons, Jacky Joyner Kerseys of the world. Sports fans appreciate well played competition. We are seeing that now in many women's sports, there is just no reason to assume they can't attract viewership when given a chance to shine.