Burn the playbook for the running game.
Incorporate a new running style similar to, oh I don't know, the countless teams that utilize speed of their RB's to the outside? And occasionally take it inside.
A pass rush that when you send them and the opponent senses it, actually brings down the QB (looking at you DE's)
Big Ten linebackers (All the really good teams in the league have these set of guys that can do it all. It's a group of hard nose hitters and speed guys that just make plays)
A Big Ten OLINE (take a look around, it's easy to see)
A really good quarterback that is consistent from start to finish on Saturdays. Where's our All-American guy? Not literally, but a QB that gets the job done well and is one of the best in league.
Some play action and misdirection wouldn't hurt.
Speed. Not saying everywhere, but definitely where it's always needed (and obvious)
Points. Not necessary a shootout caliber team, but be dangerous enough that the league knows it will be a hard task to keep this offense under 35-40 to have a chance.
I mean, we are in the BIG. The blueprint for this league is there. Why not just do what the great teams do, but just do it as good, if not better?