A few combative responses in this thread. Good deal, we need to apply, as much as we can as fans and donors, some pressure to get things looked at. And changed if necessary.
I am really not sure we need to have wholesale changes anywhere. The lines are in deep trouble at times this year, I do not think anyone has disputed that. However, I may differ on what to do about it, at least in regards to some opinions.
I believe we have a combination of problems that includes lack of player discipline, lack of coaching, and lack of both players and coaches in terms of communication.
None of this, IMHO, requires firing coaches. Necessarily. Maybe that is the long-term answer, but I think we should start with obvious solutions. Line coaches should be sent to immediately consult with their peers at schools with successful line play. And sent to someone/somewhere to learn how to better communicate the ideas they gain to the team.
If we need to make changes after next year, then let's do so.
But, to get back to the original point of the OP:
The B1G remains the most lucrative conference. I have read many reports that suggest 40 mil per year, per school after the new TV deal goes through. We are a money-making machine. We need to pay our assistants based on that. We make more than the SEC, The PAC, the Big 12, everyone. The argument that we do not have to, simply because the money will be there no matter what, falls flat with me. If the conference stinks for too long, we could end up regarded as low as the Big East or ACC.
Invest money to make money. The cash is rolling in, the conference needs to use some of it on hiring (and retaining) the best assistants in the nation. Instead of losing our best to the SEC, we should be luring them away from the SEC.
For Nebraska, we are still in transition to the B1G, from lighter players and a huge emphasis on speed over strength. We need to be more balanced. But our recruiting HAS to improve on both lines. We are getting killed there, at least in some games.
Finally, games like what we had in the CCG really DO suck. But it could be as simple as this: A few kids had a bad night. Which caused other kids to grow a bit despondent and also have a bad night. And it spread like a plague as we approached halftime. It happens. It sucks, but these ARE kids, as much as many of us want to think otherwise and are too wrapped up in the game, the legacy, the hunt for MNC's.
Sometimes it really IS inexplicable, and things just break down, seemingly for no reason at all.
TLDR: We should pay more, recruit better, and communicate better.