I think success on the field comes first, coaches need to field teams that consistently manage to exceed recruiting expectations. At some point it becomes a wash if you are getting top 15 classes and finishing top 15 that is probably the area where if you meet expectations you can continue to maintain a quality program. If a team getting mid range classes wants to get a jump they better find a way to put a top notch product on the field for multiple years, if you are Nebraska it may take a few years if you a Boise State you may never get recruiting star rankings that match your success.