Manhattan
Special Teams Player
I'm doing a quick survey among different people I know to see if myself and other managers should accept a bid from a whiskey producer for a market research project or refer it to another office (I work in market research). I work in New York, so I want to see if you Nebraskans would have different tastes/opinions than New Yorkers. Please help me by answering the following questions:
Age range: 21-30/31-40/41-50/50+
Gender: Male/Female
Without tax, how much do you typically spend on a 1-Litre bottle of whiskey?
<$10
$10-$18
$19-$28
$29-$45
$46+
On how many occasions do you purchase whiskey in a month (any volume, including at bars/restaurants)?
Never
Less than once a month (infrequently)
Once
2-5 Times
6-10 Times
10+ Times
How much do you agree or disagree with the following statements, on a scale of 1-5, where 1 means strongly disagree, 3 is neutral, and 5 is strongly agree?
1. I prefer to drink whiskey clean or with a tap of water and/or ice than to combine it with other beverages, mixers, etc.
2. I prefer to drink whiskey that is produced in the USA (with the exception of Scotch).
3. I have a strong preference for specific varieties of whiskey (i.e., Bourbon, Scotch, Tennessee Whiskey, etc)
4. I prefer whiskey over other kinds of hard liquor.
5. I associate whiskey with success or class.
6. I associate whiskey with family or tradition.
7. What I choose to drink is heavily influenced by what my friends and family members drink.
8. I am able to detect the differences between high and low quality liquors easily.
Do you have a strong preference for a particular brand of whiskey? If so, what it is?
The last question is an articulation question. I would like to know what kinds of qualities you look for when selecting a particular brand of whiskey (not necessarily what makes the best whiskey, but what you like in whiskey).
Thanks in advance, guys! You would be doing me a humongous favor. Also, an interesting discussion could come of this.
Age range: 21-30/31-40/41-50/50+
Gender: Male/Female
Without tax, how much do you typically spend on a 1-Litre bottle of whiskey?
<$10
$10-$18
$19-$28
$29-$45
$46+
On how many occasions do you purchase whiskey in a month (any volume, including at bars/restaurants)?
Never
Less than once a month (infrequently)
Once
2-5 Times
6-10 Times
10+ Times
How much do you agree or disagree with the following statements, on a scale of 1-5, where 1 means strongly disagree, 3 is neutral, and 5 is strongly agree?
1. I prefer to drink whiskey clean or with a tap of water and/or ice than to combine it with other beverages, mixers, etc.
2. I prefer to drink whiskey that is produced in the USA (with the exception of Scotch).
3. I have a strong preference for specific varieties of whiskey (i.e., Bourbon, Scotch, Tennessee Whiskey, etc)
4. I prefer whiskey over other kinds of hard liquor.
5. I associate whiskey with success or class.
6. I associate whiskey with family or tradition.
7. What I choose to drink is heavily influenced by what my friends and family members drink.
8. I am able to detect the differences between high and low quality liquors easily.
Do you have a strong preference for a particular brand of whiskey? If so, what it is?
The last question is an articulation question. I would like to know what kinds of qualities you look for when selecting a particular brand of whiskey (not necessarily what makes the best whiskey, but what you like in whiskey).
Thanks in advance, guys! You would be doing me a humongous favor. Also, an interesting discussion could come of this.
