The reasonable price contributed heavily to my decision. I already had a cart full of stuff for our new years eve party so I got a little tight on my selfish bourbon quest.
bulleit is great. i like rye old fashioneds because they are a little dryer, but rye is either really cheap or really expensive (i get templeton rye at the bar, but could not justify that price for something to stock my bar with). bulleit is in the soft spot where it is pretty cheap for a quality liquor. plus, it looks cool. i am not sure i have made an old fashioned with it yet because it is so good just to sip.