Monata won a national championship and also played for another national title when he was the AD there. Monata never had a losing season when he was their AD.
started as the AD at Oregon the same year that Mike Bellotti became the head coach. The rise of Oregon football was because of Bill - stadium improvements, investment in the sport, etc. The foundation was laid out for Chip Kelly to take over and make the run he did.
The more I research this the more it becomes clear, IMO, this is a football minded hire. They went out and found an AD with success and revitalizing football programs.