I spent 8 years as a Marine recruiter towards the end of the Viet Nam war. I recruited in an area south of Kansas City, Cass and Butler counties. Many losses by Army and Marine forces came from that area. Recruiting had died, total failure, lucky to talk to kids at times.
Started a new idea, sell the counselor on me. Worked with them on all kids thinking about the services. It worked perfectly, a line along what Bo is doing. You do not always have to close the deal to make progress. I think what he is doing is a great idea. He is selling himself, not Nebraska to the kid, but his knowledge, his personality to the guys that have tremendous input in to their kids.
I do not think our recruiting is as good as it could be, but I do feel it is improving. This shows he is thinking out of the box, overcoming blockades by going around them rather than through them.
Just hope he gets the time for it to work for him.
At all the big High SChool Coaches clinics Nationwide- the Marines have a HUGE booth
The Marines also do a Leadership/Management/Motivation presentation- very well done. Usually as well attended as the big presentations by Saban, Meyer, Bellicek etc
Always held in the big room and the one lots of guys look forward to attending, talking about
The Marines also allow ANY HS football coach to attend these 2-3 day leadership camps for free- same ones the kids go to
ALL with the goal of influencing the influencers
There are ZERO kids at these coaching clinics- all done to sell the influencers
Very effective strategy
Same one Bos using
Not everyone is cut out to be a slick salesman
I spoke to a former TO staff member once- who said he felt like a used car salesman when he attended some of the "recruiting training" sales training stuff they had to do. Hated it.
Probably good stuff, but not everyone's an Ed Orgeron, This approach probably fits who Bo is
Talking to the dads of 2 kids Bos recruited, they said he is personable, real and just lays it out there. He lets them know what he's looking for and expecting and what they get in return, a great place to play, and a legitimate chance to compete. He stresses the academics. Face to face he does pretty well, straight forward and trustworthy.