I can understand the viewpoint Redux is coming from as his must-win games, and from what he's trying to say, I agree with that logic. If they can take care of the notorious bottom dwellers, the trough of the roller coaster season is eliminated, removing A LOT of frustration from the fanbase and the mental state of the team as a whole - which is more important than any fan emotion.
I also agree with Saunders. That would be the monkey-off-back type win, to go into Madison and come home with a victory. It could also be a momentum/weight off the shoulder type victory for those upperclassman who have been through the trials of our B1G experience.
I'd also argue that Iowa is a must win type of contest too, but more for the fans sake than the players. Iowa is more of a bragging rights game with your neighbor/coworker than other game on the schedule. Plus, Iowa is so inconsistent, I wouldn't be surprised if they lay a giant egg this year.
I also don't think points made in this discussion leads to settling for mediocrity as much as it mean having an honest expectation about the season. No matter how much I think we should always be a 10win division champ as the bottom of my expectations, I also reserve hesitation to place those high of expectations, for now, on a program that hasn't proven anything significant since 2001 and then fly off the rails when they don't achieve those goals.