Hey guys, I believe we paid $70 at ticket. We went through the Holiday Bowl website and used the on-line ticket purchase (ticketmaster). We kept searching until we got "loge seating" on the west side (almost endzone) on Big 12 sideline.
As we proceeded through the process with ticketmaster, right before we pushed "purchase" on the final page, it asked us if we wanted a $7.00 return insurance per ticket. It said that if we were unable to attend the event due to illness, weather, travel, etc. that we could return the tickets for a full refund within 10 days of purchase.
Maybe we are reading it wrong, we felt that if we don't go to Holiday, we are going to return the tix and say that we couldn't get a "flight" and assume that we can return tix. I figured paying $21 insurance to save a possible $240 was worth it.
Hopefully we understood it right. If not, I will try to re-sale the tix to another Big 12 school.
Hope this helped.