Why odd? 24/7 sports Top 50 college programs for NIL money. August 27th, 2024
I've just never seen the numbers reported like that. It seems to be some sort of lifetime giving numbers. So I'm not sure how helpful that is.
I found the article you are referencing. It's a bit odd that the article is still using data from 2022. So it's a bit stale. Then there is a link in the article to the data used but the USAToday data in the link doesn't match what the article says. The data linked seems to show total athletic department operating revenue, presumably from last year although it's not dated.
So I'm not sure the article is really all that useful for anything.